Pennsylvania Credit Union Association campaign debuts in January and targets women, younger demographics.
The Pennsylvania Credit Union Association will spend $160,000 for new iBelong television commercials next year.
The league said post-campaign research from the September campaign shows an 8% rise in awareness in Florida and a 6% rise in Alabama.
Thanks to last year’s Bank Transfer Day, co-op ad campaigns, conducted by state leagues, are getting a major boost this spring with spruced-up ventures under way across the South and the Midwest.
Mississippi begins push this week, while Indiana and Kentucky plan launch of "iBelong" campaign licensed from PCUA.
Radio co-op campaign for savings raffle accounts launches Oct. 1 across all major Wolverine State markets.
The League of Southeastern Credit Unions is stepping up its efforts to reach a youthful audience in 2011 by launching a $2.1 million image campaign next April under the tagline "Credit Unions, We're Giving Banking a Better Name."