media expert

  • Social Media Pivotal, Not Proxy for Brand Awareness

    Once upon a time, credit unions relied solely on traditional methods to market their brand. Today, channels such as Twitter, YouTube, Facebook, Pinterest and others have been touted as the natural evolution, yet the supporting research has been scarce, leaving many to wonder if it was nothing more than just...

  • NJCUL’s Reality Check Provides a Wake-Up Call

    Reality Check was the aptly chosen name for the New Jersey Credit Union League’s one and one-half day Atlantic City conference. Over the densely packed schedule of deep-dive presentations on topics of current interest to credit union executives, the several hundred attendees heard over and over two stark realities.

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