WASHINGTON — CUNA President/CEO Bill Cheney unveiled a new strategic vision during the opening session of the trade’s Governmental Affairs Conference on Feb. 28. Cheney said CUNA hopes to leverage the “Unite for Good” campaign into social media and earned media coverage that will distill the thousands of individual credit...
Over the last couple of years, especially in 2011, many credit unions flocked to social media to extend their presence into the digital realm.
As many continue to question the value of social media–whether tweets, friends and video posts on YouTube can actually help credit unions grow–Filene Research Institute has taken a closer look at the topic in a new report, The State of Social Media in Credit Unions: Opportunities and Challenges.
Researchers outline best practices for tweeting, friending and going YouTube.
Marc Rapport has been Credit Union Times' technology correspondent for more than a decade.
Marketing Director Amy McGraw of Public Service Credit Union is firmly entrenched in the camp of marketers who have found success using social media and traditional marketing strategies.
Pulling out all the stops, the credit union trades were in damage control mode all last week to tamp down public worries about credit union safety and soundness and a "credit union bailout,"
The media blitz by both CUNA and NAFCU to counter the negative "credit union bailout" message went into high gear today with new videos and top brass keeping in contact with TV producers and financial reporters on the corporate crisis.