Listerhill Credit Union has literally taken its members’ requests to heart. Sparked by members constantly asking for promotional swag to share with friends and family, the Muscle Shoals, Ala.-based credit union has launched an I Heart My Credit Union campaign.
The economy is harvesting individuals and businesses that are not efficient.
Trade group says credit union locator site usually gets 3,000 hits a day but recorded 70,000 on Friday.
Texas Credit Union League promotes CU checking options.
"Switch kits" get a workout as disaffected bank customers move on in, many from Bank of America.
Kristen Christian says she wanted to get "a message out to young people about choices," and to her mom's contemporaries, too.
It looks to be another big year for the “dump your bank” marketing campaigns that were fired up by credit unions in 2010 as media coverage mounted on the woes of big banks.
Despite the back-office burden of handling thousands of pennies for a local charity drive, Terry Belcoe, president/CEO of the $137 million North Coast Credit Union in Bellingham, Wash., insists his CU is showing the way in demonstrating community commitment.
The problems at NCUA-conserved AEA Federal Credit Union of Yuma, Ariz., continue to garner media coverage highlighting the CU's $31 million yearend loss and negative 7.63 net worth.
The grassroots Move Your Money campaign is looking to expand its reach by raising money for a nonprofit project to help the campaign grow.