media buys

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  Marketers Nowadays Tote a Heavier Toolbox

  By Eileen Courter  |  May 8, 2013

  Credit union marketers searching for the best way to reach their members can dig into an overflowing toolbox today, ranging from traditional approaches such as direct mail to new options like Twitter and whatever else is currently “in.”

• Michigan, Connecticut Leagues Join Spring Marketing Blitz

  By Jim Rubenstein  |  May 1, 2012

  Multimedia ventures include television, radio, newspaper and online outreach.

• State Leagues Rev Up Co-Op Campaigns

  By Jim Rubenstein  |  March 19, 2012

  Thanks to last year’s Bank Transfer Day, co-op ad campaigns, conducted by state leagues, are getting a major boost this spring with spruced-up ventures under way across the South and the Midwest.

• New Co-Op Ad Campaigns in South, Midwest

  By Jim Rubenstein  |  March 5, 2012

  Mississippi begins push this week, while Indiana and Kentucky plan launch of "iBelong" campaign licensed from PCUA.

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  SE League Rolls Out Image Ads

  By Jim Rubenstein  |  September 18, 2011

  In a new branding pitch aimed at a youthful demographic, the League of Southeastern Credit Unions has launched a $1.3 million TV, radio and viral co-op campaign with a switch message.

• Southeast League Rolls Out $1.3 Million TV/Online Image Campaign

  By Jim Rubenstein  |  September 8, 2011

  Focuses on message: "Credit Unions: We're Giving Banking a Better Name."

• Letter: Pa. League Committed to iBelong

  By Jim McCormack  |  July 3, 2011

  This letter is in response to the article on Pennsylvania’s credit union awareness, iBelong campaign [cutimes.com, June 23].

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  Path to Growth Is Paved With a Targeted Strategy

  By Myriam DiGiovanni  |  April 6, 2011

  Guess again if you think a community charter or expanded field of membership guarantees overnight growth.

• Pennsylvania League Renews iBelong Campaign and Cuts CU Assessments

  By Jim Rubenstein  |  October 13, 2010

  After the NCUA remade the corporate system, the Pennsylvania Credit Union Association wasted no time in renewing its financial commitment to iBelong, its three-year-old awareness campaign aimed at growing CU membership.

• See Past the Present and Create the Future

  By Guest Blogger  |  June 18, 2010

  Are credit unions so deep into the present that they can't see the future? Brent Dixon, young adult adviser at the Filene Research Institute, thinks credit unions need to stop thinking about the short-term and focus on the long-term.