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By Jim Rubenstein |
May 1, 2012
Multimedia ventures include television, radio, newspaper and online outreach.
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By Jim Rubenstein |
March 19, 2012
Thanks to last year’s Bank Transfer Day, co-op ad campaigns, conducted by state leagues, are getting a major boost this spring with spruced-up ventures under way across the South and the Midwest.
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By Jim Rubenstein |
March 5, 2012
Mississippi begins push this week, while Indiana and Kentucky plan launch of "iBelong" campaign licensed from PCUA.
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By Jim Rubenstein |
September 18, 2011
In a new branding pitch aimed at a youthful demographic, the League of Southeastern Credit Unions has launched a $1.3 million TV, radio and viral co-op campaign with a switch message.
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By Jim Rubenstein |
September 8, 2011
Focuses on message: "Credit Unions: We're Giving Banking a Better Name."
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By Jim McCormack |
July 3, 2011
This letter is in response to the article on Pennsylvania’s credit union awareness, iBelong campaign [cutimes.com, June 23].
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By Myriam DiGiovanni |
April 6, 2011
Guess again if you think a community charter or expanded field of membership guarantees overnight growth.
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By Jim Rubenstein |
October 13, 2010
After the NCUA remade the corporate system, the Pennsylvania Credit Union Association wasted no time in renewing its financial commitment to iBelong, its three-year-old awareness campaign aimed at growing CU membership.
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By Guest Blogger |
June 18, 2010
Are credit unions so deep into the present that they can't see the future? Brent Dixon, young adult adviser at the Filene Research Institute, thinks credit unions need to stop thinking about the short-term and focus on the long-term.
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By Jim Rubenstein |
March 19, 2010
The Pennsylvania Credit Union Association's iBelong awareness campaign running on TV and radio stations in four states is getting tweaked next month with new ads taking advantage of the Move Your Money campaign.
