Credit union marketers searching for the best way to reach their members can dig into an overflowing toolbox today, ranging from traditional approaches such as direct mail to new options like Twitter and whatever else is currently “in.”
Multimedia ventures include television, radio, newspaper and online outreach.
Thanks to last year’s Bank Transfer Day, co-op ad campaigns, conducted by state leagues, are getting a major boost this spring with spruced-up ventures under way across the South and the Midwest.
Mississippi begins push this week, while Indiana and Kentucky plan launch of "iBelong" campaign licensed from PCUA.
In a new branding pitch aimed at a youthful demographic, the League of Southeastern Credit Unions has launched a $1.3 million TV, radio and viral co-op campaign with a switch message.
Focuses on message: "Credit Unions: We're Giving Banking a Better Name."
This letter is in response to the article on Pennsylvania’s credit union awareness, iBelong campaign [cutimes.com, June 23].
Guess again if you think a community charter or expanded field of membership guarantees overnight growth.
After the NCUA remade the corporate system, the Pennsylvania Credit Union Association wasted no time in renewing its financial commitment to iBelong, its three-year-old awareness campaign aimed at growing CU membership.
Are credit unions so deep into the present that they can't see the future? Brent Dixon, young adult adviser at the Filene Research Institute, thinks credit unions need to stop thinking about the short-term and focus on the long-term.