Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
Understanding behaviors of members and staff are critical to building a brand that sticks and succeeds, these experts point out.
Credit unions in California and Oregon enjoyed a surge of new members on Bank Transfer Day, as well as on the days leading up to Nov. 5. To encourage new member signings, some CUs kept branches open during extended hours while others marketed Bank Transfer Day promotions.
The Springfield, Ore.-based Northwest Community Credit Union shared positive post-Bank Transfer Day reports on Monday.
Oregon has another credit union merger in the works, which if approved would create the state's fifth largest credit union.
Two more merger announcements, including one in Oregon--now one of the nation's hot spots for the consolidation trend--highlighted the weekend news.