For 2013, the new social media mantra has to be strategy first.
Robert McGarvey's column this time focuses on Google and Apple and wither goes the digital wallet.
All eyes remain on Apple (and its coming new iPhone) and Google as the mobile wallet saga continues.
Who’s posting on your credit union’s social media sites? Could it be those teens and 20-somethings that seem to have their cell phones and tablets surgically implanted in their hands when they’re born?
The importance of staying true to one’s brand, was recently made painfully clear with the fallout from U.S. Senate Federal Credit Union’s targeted loan ad featuring a buxom blonde’s cleavage.
As far as which social media channel reigns supreme, years later the answer remains it depends.