Matt Hodson

• If Strategy Is First, ROI Is Second

  By Myriam DiGiovanni  |  February 27, 2013

  For 2013, the new social media mantra has to be strategy first.

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  Mobility Matters: Tracking the Mobile Banking Revolution in Credit Unions

  By Robert McGarvey  |  August 13, 2012

  Robert McGarvey's column this time focuses on Google and Apple and wither goes the digital wallet.

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  Mobility Matters: Tracking the Mobile Banking Revolution in Credit Unions

  By Robert McGarvey  |  August 13, 2012

  All eyes remain on Apple (and its coming new iPhone) and Google as the mobile wallet saga continues.

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  Social Media Usage Surprises

  By Eileen Courter  |  July 30, 2012

  Who’s posting on your credit union’s social media sites? Could it be those teens and 20-somethings that seem to have their cell phones and tablets surgically implanted in their hands when they’re born?

• U.S. Senate FCU Lesson: Speed Is of the Essence in PR Crisis

  By Myriam DiGiovanni  |  June 11, 2012

  The importance of staying true to one’s brand, was recently made painfully clear with the fallout from U.S. Senate Federal Credit Union’s targeted loan ad featuring a buxom blonde’s cleavage.

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  Social Media Strategy: Targeted Forethought Needed

  By Myriam DiGiovanni  |  May 14, 2012

  As far as which social media channel reigns supreme, years later the answer remains it depends.