Mark Weber

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  5 Marketing Action Items for 2013

  By Myriam DiGiovanni  |  February 4, 2013

  Here are five marketing, website, branding and branching ideas that credit unions need to keep in mind for the year ahead.

• Amid Bank Industry's Woes, Time for CUs to Shine

  By Myriam DiGiovanni  |  July 30, 2012

  Sure, there are challenges, but overall, this may be a great time to be a credit union marketer.

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  Social Media Pivotal, Not Proxy for Brand Awareness

  By Myriam DiGiovanni  |  May 29, 2012

  Once upon a time, credit unions relied solely on traditional methods to market their brand. Today, channels such as Twitter, YouTube, Facebook, Pinterest and others have been touted as the natural evolution, yet the supporting research has been scarce, leaving many to wonder if it was nothing more than just...

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  Good Member Service Alone Will Doom Your CU, Says Marketer Weber

  By Myriam DiGiovanni  |  May 21, 2012

  Who knew that the little boy who’d started a newspaper or held a neighborhood carnival where he could sell his Quick Draw McGraw and other toys would be a financial marketing strategist and a top industry consultant? Well, actually Mark Weber, president/CEO of Weber Marketing Group, did- sort of.

• Schrader Uses Service to Enhance Bottom Line

  By Myriam DiGiovanni  |  March 2, 2011

  Speak to OnPoint Community Credit Union Senior Vice President of Marketing/Member Services Kelly Schrader for a few minutes, and it’s hard not to be inspired to do more.