Credit unions drop ball by not targeting millions they could serve.
The new Javelin study is blunt: consumers crave online and mobile account opening but financial institutions are stumbling and uncertain in their embrace of this trend.
Credit unions cited in Javelin report as needing to step up ability to open accounts on smartphones.
Consumers are increasingly tapping their smartphones and tablets to manage their money, a trend that may push personal financial management tools into the mainstream and open new opportunities for credit unions to help their members in real time.
No longer is it a case of should a credit union be active on social media outlets such as Facebook and Twitter. Now, it has shifted to just how active and on exactly which channels.
After raising the wrath of some of its members who had grown used to a personal financial management tool, Unitus Community Credit Union made the hard decision to go with another firm.
Bank Transfer Day encouraged consumers to walk into credit union branches and open accounts last Nov. 5. And as credit unions reviewed their deposit growth data from fourth-quarter 2011, many viewed the media-hyped event a success.
Javelin study finds opportunity for credit unions with $675 billion in deposits in possible play.
Call mobile banking vs. online banking the face-off that isn’t. That is the word from IT experts as they forecast how, and with what, we will conduct our financial transactions in 2012. And for those who had been wondering if they could downplay, maybe even terminate, online banking as more...