Understanding behaviors of members and staff are critical to building a brand that sticks and succeeds, these experts point out.
In the constant bid for growth, it may help to work on building and reinforcing a strong foundation before chasing the next new thing.
Branding. It’s a hot buzz word and topic in credit union circles these days. Credit unions spend a ton of time and resources on their brand’s look, design, graphics and marketing. But branding is more than your strategy and look. Branding is also about your people.
Late summer is a time of transition. Families are wrapping up vacations. Kids are getting ready to go back to school and college. Football practice squads are putting on their gear and hitting the gridiron.
Strategist Mark Arnold says too many small credit unions "are giving up the fight."
It’s pretty obvious that the next generation of leaders is ready to learn, grow, network and challenge the status quo in preparation to take the reins.
Looking to attract Gen Y as members? It might be time to turn your attention inward and focus on hiring them first.
Credit unions know they must get younger. Decreasing the average age of your membership is a strategic goal for many credit unions. There are several initiatives, such as Currency Marketing’s Young and Free, that are having a great deal of success. The Filene Institute also has given many ideas for...
I'm in shock. On our youngest daughter's birthday next month, my wife and I will officially have two teenage daughters in our house. That's right, a house full of teenage girls.