Did Space Coast CU make the correct decision to cancel its member education campaign after indirect auto dealers complained?
Branding consultant Mark Arnold weighs in on Space Coast CU's decision to yank its rate markup education campaign.
Sometimes the best outcome of strategic planning is not greater analytic insight. It's greater resolve.
Understanding behaviors of members and staff are critical to building a brand that sticks and succeeds, these experts point out.
In the constant bid for growth, it may help to work on building and reinforcing a strong foundation before chasing the next new thing.
Branding. It’s a hot buzz word and topic in credit union circles these days. Credit unions spend a ton of time and resources on their brand’s look, design, graphics and marketing. But branding is more than your strategy and look. Branding is also about your people.
Late summer is a time of transition. Families are wrapping up vacations. Kids are getting ready to go back to school and college. Football practice squads are putting on their gear and hitting the gridiron.
Strategist Mark Arnold says too many small credit unions "are giving up the fight."
It’s pretty obvious that the next generation of leaders is ready to learn, grow, network and challenge the status quo in preparation to take the reins.