Mark Arnold

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  Guest Opinion: Strategic Planning Enhanced by More Voices

  By Mark Arnold  |  August 20, 2012

  Late summer is a time of transition. Families are wrapping up vacations. Kids are getting ready to go back to school and college. Football practice squads are putting on their gear and hitting the gridiron.

• Who are the Future Leaders of the Credit Union Movement?

  January 16, 2012

• Consultant Pleads With CUs: ‘Brand, Don’t Merge’

  By Jim Rubenstein  |  January 3, 2012

  Strategist Mark Arnold says too many small credit unions "are giving up the fight."

• Linking Young, Veteran Staff Calls for Breaking Down Walls

  By Myriam DiGiovanni  |  September 18, 2011

  It’s pretty obvious that the next generation of leaders is ready to learn, grow, network and challenge the status quo in preparation to take the reins.

• Hiring That Stresses Relevance May Woo Young Recruits

  By Myriam DiGiovanni  |  September 18, 2011

  Looking to attract Gen Y as members? It might be time to turn your attention inward and focus on hiring them first.

• Reaching Gen Y Through Mom and Dad

  By Mark Arnold  |  June 27, 2011

  Credit unions know they must get younger. Decreasing the average age of your membership is a strategic goal for many credit unions. There are several initiatives, such as Currency Marketing’s Young and Free, that are having a great deal of success. The Filene Institute also has given many ideas for...

• Reach Gen Y or Die: Combine Strategy, Tactics to Reach the Young

  October 27, 2010

  I'm in shock. On our youngest daughter's birthday next month, my wife and I will officially have two teenage daughters in our house. That's right, a house full of teenage girls.

• New Normal in HR Management Includes Re-Recruitment and Re-Engagement

  By Myriam DiGiovanni  |  July 21, 2010

  Despite an overflowing talent pool due to rising unemployment, credit union recruitment and retention efforts have never been more important.

• Dallas CU Hopes New SEG Will Lead to a Splash of Young Members

  By David Morrison  |  April 14, 2010

  Credit unions mulling how to better attract younger members might take note of the $275 million Neighborhood Credit Union's most recent SEG addition.

• Dallas Area CU Sets Up Part Time in Mexican Consulate

  By David Morrison  |  April 13, 2010

  The $281 million Neighborhood Credit Union is gaining new members and new business through a relationship with the Mexican Government.