Larry Hayes

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  Let’s Get Existential or Face Becoming Extinct

  December 5, 2012

  With increasing regulation, economic pitfalls, commoditization of financial services, and foreseeable competition from the likes of Google, Amazon, Apple, and cell phone service providers, CUSOs that continue to offer products and services in a traditional business model could become a liability to their credit union clients.

• Marketing CUSO Debuts Free Merger Communications Package

  By Michelle A. Samaad  |  November 21, 2012

  Credit unions looking for help to prepare a schedule of when and what to communicate to key constituencies during their merger process have another resource.

• Kansas CUSO Aims to Bring Ease to CU Merger Talks

  By Michelle A. Samaad  |  August 21, 2012

  Beyond Marketing LLC plans direct mail packet to help credit unions prepare a schedule on when and what to communicate if merger in the works.

• People 9-22-12

  August 20, 2012

• CEO Larry Hayes Hits the Ground Running

  By Michelle A. Samaad  |  July 22, 2012

  When it comes to putting a plan in place and then bringing it to life, Larry Hayes doesn’t like to waste time pontificating on minutiae.

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  Kansas CUSO Taps Larry Hayes New President/CEO

  By Michelle A. Samaad  |  July 13, 2012

  Longtime credit union marketer, consultant, strategist, analyst has joined CU Holding Co. LLC as its new president/CEO.