For years, I have played golf with credit union CEOs and their executive teams all around the country. I’ve watched them play 18 holes, shake hands at the conclusion of the round and head home for the evening saying, “Wow, that was better than any day at the office.”
With increasing regulation, economic pitfalls, commoditization of financial services, and foreseeable competition from the likes of Google, Amazon, Apple, and cell phone service providers, CUSOs that continue to offer products and services in a traditional business model could become a liability to their credit union clients.
Credit unions looking for help to prepare a schedule of when and what to communicate to key constituencies during their merger process have another resource.
Beyond Marketing LLC plans direct mail packet to help credit unions prepare a schedule on when and what to communicate if merger in the works.
When it comes to putting a plan in place and then bringing it to life, Larry Hayes doesn’t like to waste time pontificating on minutiae.
Longtime credit union marketer, consultant, strategist, analyst has joined CU Holding Co. LLC as its new president/CEO.