Kristen Mashburn

• Leaders Re-Imagine the Industry’s Future

  By Sarah Snell Cooke  |  February 27, 2013

  CUNA’s Governmental Affairs Conference serves as an annual rally cry for credit unions. Like a good coach, it pumps up the team, provides direction and does a little cheerleading minus the short skirts. Gathering all of the players is great for bolstering that cooperative team spirit to approach Capitol Hill...

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  Trailblazer Award: Marketer Kristen Mashburn Leverages Expertise on Behalf of Members

  By Myriam DiGiovanni  |  February 27, 2013

  Never tell Kristen Mashburn, director of marketing at Listerhill Credit Union, that marketing is little more than the latest ad campaign.

• Leaders Re-Imagine the Industry’s Future at GAC: Editor/Publisher's Column

  By Sarah Snell Cooke  |  February 25, 2013

  The aim of the GAC is political advocacy, but it should also reinvigorate credit union professionals with the cooperative nature of the industry.

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  Listerhill CU’s New Website Pitches I Heart My Credit Union

  By Myriam DiGiovanni  |  December 4, 2011

  Listerhill Credit Union has literally taken its members’ requests to heart. Sparked by members constantly asking for promotional swag to share with friends and family, the Muscle Shoals, Ala.-based credit union has launched an I Heart My Credit Union campaign.