Credit unions report positive results from partnering with organizations like GOBankingRates.com and MoveCU.com.
Lead generating websites have increase members and loans for many credit unions.
MoveCU.com, a credit union shopping website and lead generator that debuted at the 2013 Marketing Association of Credit Unions conference in Las Vegas, recently announced the formation of a strategic alliance with several companies that provide products and services aimed at the coveted Gen Y demographic.
Partnerships will position credit unions in the paths of college students needing financial services.
Kevin Dawson and Jason Smith, founders of MoveCU.com, a credit union ranking website that debuted at the 2013 Conference of the Marketing Association of Credit Unions in Las Vegas, possess a natural-born affinity with Gen Y and a passion for promoting the benefits of credit unions.
MoveCU.com uses Call Report data and a search engine to rank credit unions by service and other factors.