Kelley Parks

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  Big Ideas from the CU Water Cooler Symposium: An Audio-Visual Roundup

  By Myriam DiGiovanni  |  October 16, 2012

  Here's an audio-visual roundup of some of the best speakers and ideas shared at the CU Water Cooler Symposium held Oct. 4-5 in Nashville, Tenn.

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  Rebranding Requires Loyalty to Founders

  By Sarah Snell Cooke  |  June 20, 2011

  OCEAN CITY, Md.— One of the many lessons Kelley Parks learned in going through the process of rebranding Call Federal Credit Union was that loyalty to your founders is important in rebranding your organization.

• Onsite Coverage: Loyalty to Brand Is Part of Rebrand

  By Sarah Snell Cooke  |  June 15, 2011

  Rebranding calls for attention to foundations of organization getting the makeover, marketing expert tells MDCCUA.

• Small CUs Can Be More Nimble

  By Myriam DiGiovanni  |  November 10, 2010

  "The biggest thing is all of us need to abandon that old way thinking," said Kelley Parks, who specializes in helping small credit unions with her firm gira{ph}.

• Dr. Phil, Rachael Ray: Could Filene's Gabel Be Oprah's Next Star?

  July 14, 2010

  Filene Research Institute Chief Innovation Officer Denise Gabel is pitching a TV show to Oprah to help out a small business owner.