Lessons learned for personal life carries over to credit union relationships with members.
Geezeo adds to PFM client list, creates new division and hires credit union marketer to lead it.
Organizational charts growing in complexity as credit unions face more challenges than ever.
Ideas danced in the air and inspiration was shared, with practical applications underlying it all, at the CU Water Cooler Symposium in the FORUM CU conference center in suburban Indianapolis.
Marketing to changing competitive, demographic forces is complicated challenge.
Listen hard and it as though you can hear the rush of credit unions to adopt mobile banking. It is coming that fast.
Geezeo is helping credit unions go beyond just in-branch member referrals with the launch of a referral engine at ourreferralengine.com.
Guest blogger Jim Craig is vice president of marketing at the $530 million 1st Advantage FCU in Newport News, Va.