Speaker says social media without strategy is like tool without a purpose.
Social media has become a lightning rod for debate. While its detractors say it's all hype and its evangelists tout social media as marketing's great panacea, the reality of its merits lies somewhere in the middle.
The online fallout from the "Credit Union Bailout" headlines continued last week.
The industry buzz about fallout from those "bailout" headlines showed no sign of a letup this week.