Jeffry Pilcher

• Use All LinkedIn Features Or UnLink

  By Myriam Di Giovanni  |  April 10, 2013

  With Facebook and Twitter dominating the social media scene, LinkedIn has been, for the most part, waiting to join the conversation.

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  Guest Opinion: Branches Trumped by Experience

  By Michael Downs  |  September 10, 2012

  There is certainly no shortage of experts willing to prognosticate on the future of the retail bank branch. For well over a decade, the futurists have generally aligned themselves around one of two sides of the debate. Those predicting the end of the branch as we know it, and those predicting...

• Top 6 Humorous Credit Union Marketing Videos

  By Myriam DiGiovanni  |  June 11, 2012

  Here's a look at five humorous marketing videos produced recently by credit unions from across the land, plus an oldie but goodie from 2010.

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  Top 6 Humorous Credit Union Marketing Videos

  By Myriam DiGiovanni  |  June 11, 2012

  Here's a look at five humorous marketing videos produced recently by credit unions from across the land, plus an oldie but goodie from 2010.

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  Social Media Strategy: Targeted Forethought Needed

  By Myriam DiGiovanni  |  May 14, 2012

  As far as which social media channel reigns supreme, years later the answer remains it depends.

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  Twitter Bombs at Some Credit Unions

  By Michelle A. Samaad  |  March 4, 2012

  After struggling to attract followers, some credit unions have given up on Twitter and are shutting down their accounts.

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  Myth Busters Deliver Some Reality Checks to Attendees

  By Myriam DiGiovanni  |  June 13, 2011

  Don’t make the mistake Jeffry Pilcher's social media reality check for bashing.

• Onsite Coverage: Use Social Media With Strategy or Waste Your Time and Members’

  By Myriam DiGiovanni  |  June 3, 2011

  Speaker says social media without strategy is like tool without a purpose.

• Seeking True Value of Social Media for Financial Institutions

  By Myriam DiGiovanni  |  January 12, 2011

  Social media has become a lightning rod for debate. While its detractors say it's all hype and its evangelists tout social media as marketing's great panacea, the reality of its merits lies somewhere in the middle.

• Corporate Actions Called a 'PR Debacle' as Bailout Charges Go Viral

  By Jim Rubenstein  |  October 13, 2010

  The online fallout from the "Credit Union Bailout" headlines continued last week.