Ever curious about what bankers are spending on their marketing and branding efforts?
I was recently asked what I think credit union marketers and business development people should rethink and do differently. While I’m known for being full of answers to that question, the truth of the matter is that many credit union marketers actually do a lot of things very well.
The big buzz words this year are "member engagement" and "engagement banking." But do they denote a new concept or a case of what old being new again?