CUNA's proposed name change to America's Credit Unions leaves branding experts and credit union execs with questions.
As credit unions across the country gear up for another year of new marketing campaigns, CU Times asked experts what the top marketing trends in the credit union industry will be in 2015. The experts also offered marketing advice, tips and ideas.
Read what marketing professionals say will be the top trends of 2015.
Apple Pay is winning headlines along with retailer, financial institution and consumer buy-in.
Has the launch of Apple Pay drawn credit union clients from the start-up CUSO?
Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
Credit unions from coast to coast tapped into pop culture, entertainment and social media to raise awareness, engage members and increase revenue in 2013.
Here's what some experienced marketers are looking at as the new year rushes in.
As another year comes to a close, credit union marketers across the country are busy working on their 2014 marketing plans. Credit Union Times asked experienced marketers who serve dozens of small, midsize and large cooperatives from across the nation to give their insights about what they expect to be...
James Robert Lay is so confident that humanized digital marketing and lead generation is the way of the future, he’s bet everything on it.