Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
Credit unions from coast to coast tapped into pop culture, entertainment and social media to raise awareness, engage members and increase revenue in 2013.
Here's what some experienced marketers are looking at as the new year rushes in.
As another year comes to a close, credit union marketers across the country are busy working on their 2014 marketing plans. Credit Union Times asked experienced marketers who serve dozens of small, midsize and large cooperatives from across the nation to give their insights about what they expect to be...
James Robert Lay is so confident that humanized digital marketing and lead generation is the way of the future, he’s bet everything on it.
NASHVILLE, Tenn.—Ways the credit union industry can remain relevant and thrive were discussed during a Not for CEOs panel during the CU Water Cooler Symposium at the Frist Center for the Visual Arts here.
NASHVILLE, Tenn. — Take Five from Nashville? Questioning "best kept secret" status of credit unions.
NASHVILLE, Tenn. — Take Four from Nashville? What department to invest in now at your credit union.
NASHVILLE, Tenn. — Take Three from Nashville? Be an employer of choice for young professionals.
NASHVILLE, Tenn. — Take Two from Nashville? Differentiation, making it known.