James Robert Lay

Creative CUs: People, Product & Process

March 6, 2013

It could be said the creative credit union is a paradox as this industry is often slow or unwilling to accept creative, innovative or new ideas.
Shopping List: Superhero, Zombies, Pork Rinds and Diapers

By Peter Strozniak | December 19, 2012

Look! Up in the air. It’s a bird. It’s a plane. No, it’s………Credit Union Man?
Hurricane Sandy: CUAid Hits $130,000 Mark; CU*SWAG, America First Donate

By Marc Rapport | November 8, 2012

NCUF says $30,000 more in one day, while CU*SWAG pledges T-shirt take and America First donates $3,500 to Red Cross.
U.S. Senate FCU ‘Big Plans’ Ad Rankles

By Myriam DiGiovanni | June 4, 2012

A direct mail piece from U.S. Senate Federal Credit Union that features a buxom blonde has generated some angry reaction, some national media attention and a petition drive started by an offended member seeking an apology.
Senate FCU ‘Big Plans’ Ad Rankles: Print Preview

By Myriam DiGiovanni | June 1, 2012

Reaction to a provocative direct mail from a Capitol Hill credit union is the centerpiece of this print preview from next week's Credit Union Times.
"Got Big Plans?": Buxom Blonde in Direct Mail Piece From U.S. Senate FCU Riles Some

By Myriam DiGiovanni | May 30, 2012

A direct mail piece from U.S. Senate Federal Credit Union that features a buxom blonde has generated some angry reaction.
Trailblazer 40 Below: New Media Maven Embraces His Fears

By Myriam DiGiovanni | January 22, 2012

James Robert Lay, grower of relationships at PTP New Media, doesn’t believe in regrets–regardless of the outcome.
Transfer Day Parade Led by CUs

By Myriam DiGiovanni, Jim Rubenstein | October 24, 2011

Credit unions hope the growing consumer anthem of “We’re not gonna take it,” over the latest debit card bank fees, has those consumers primed to make a switch.
Bank Transfer Day Buzz Builds as CUs Join the Parade: Print Preview

By Myriam DiGiovanni | October 20, 2011

This article will be among the news, features, analysis and insight filling the pages of the next print edition of Credit Union Times.
Bank Transfer Day: A Good Time to Be a CU

By Myriam DiGiovanni | October 19, 2011

Now may be a particularly good time to be a credit union, with all the hype surrounding Bank Transfer Day.