More closely analyzing transaction data to better understand member behavior continued to make inroads with credit unions as another large credit union payment organization announced a new data analysis tool.
Card management consultants working with a payment processing CUSO and association are working to convince credit unions to look more deeply into their card members data to help the credit unions improve their card portfolio management decisions.
This in-depth look at how Big Data can help the cards portfolio is a preview from next week's print edition.
Mining member card data can help tailor programs, target opportunities, say white papers from TMG, CSCU.
Even a small card portfolio generates a large amount of data.
Credit unions, in particular, stand to gain tremendously from capturing data and using it for the segmentation of their membership.