Think digital ecosystem, not just mobile banking.
Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
Sandwiched between the Gotham of the Lone Star State–Dallas and Fort Worth–stands the $753 million Texas Trust Credit Union, which recently launched an aggressive growth plan in one of the nation’s largest and most competitive marketplaces dominated by big banks.
From our next print edition, a look at how $753 million Texas Trust works to grow in one of the nation's most competitive markets.