Many credit unions have been faced with sharp reductions in capital spending in the past year, but that hasn't stopped them from rapidly adopting branch image-capture solutions, said a new report from research and advisory firm Celent.
The League of Southeastern Credit Unions is stepping up its efforts to reach a youthful audience in 2011 by launching a $2.1 million image campaign next April under the tagline "Credit Unions, We're Giving Banking a Better Name."
Marketers presenting a new campaign today might think they're dealing with Clara Peller in the Wendy's television spots from the 1980s.
In an aggressive new bid to reach Gen X, the League of Southeastern Credit Unions announced this week it is launching a $2.1 million image campaign next April under the tagline, "Credit Unions, We're Giving Banking a Better Name."
Thirty more credit unions became Fiserv core processing clients in 2009, along with 116 new credit union users of its credit and debit card solutions, the company said.