grass-roots social media movement

Reviews, Results Were Mixed

By Peter Strozniak | December 19, 2012

Nov. 5, 2012 marked the first anniversary of Bank Transfer Day, a national grass-roots social media movement that motivated 664,000 consumers to join credit unions, leaving their rising big bank fees behind.
Can the Industry Still Soar On the Wings of Transfer Day?

By Peter Strozniak | November 5, 2012

Last Monday, Nov. 5, marked the first anniversary of Bank Transfer Day, a national grass-roots social media movement that motivated 664,000 consumers to join credit unions, leaving their rising big bank fees behind. What’s more, Bank Transfer Day’s unprecedented and widespread media coverage told the story of credit unions as...
Will the Industry Leverage Transfer Day? Print Preview

By Peter Strozniak | November 1, 2012

A year has passed since Bank Transfer Day. How much was gained. Read all about in this preview from next week's print edition.