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By Jim Rubenstein |
June 26, 2012
The league said post-campaign research from the September campaign shows an 8% rise in awareness in Florida and a 6% rise in Alabama.
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By Jim Rubenstein |
March 19, 2012
Thanks to last year’s Bank Transfer Day, co-op ad campaigns, conducted by state leagues, are getting a major boost this spring with spruced-up ventures under way across the South and the Midwest.
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By Jim Rubenstein |
March 5, 2012
Mississippi begins push this week, while Indiana and Kentucky plan launch of "iBelong" campaign licensed from PCUA.
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By Jim Rubenstein |
October 7, 2011
Bank customers turning to CUs as bank fees rise.
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By Jim Rubenstein |
September 18, 2011
In a new branding pitch aimed at a youthful demographic, the League of Southeastern Credit Unions has launched a $1.3 million TV, radio and viral co-op campaign with a switch message.
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By Jim Rubenstein |
September 8, 2011
Focuses on message: "Credit Unions: We're Giving Banking a Better Name."
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By Jim Rubenstein |
December 1, 2010
The League of Southeastern Credit Unions is stepping up its efforts to reach a youthful audience in 2011 by launching a $2.1 million image campaign next April under the tagline "Credit Unions, We're Giving Banking a Better Name."
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By Jim Rubenstein |
November 4, 2010
In an aggressive new bid to reach Gen X, the League of Southeastern Credit Unions announced this week it is launching a $2.1 million image campaign next April under the tagline, "Credit Unions, We're Giving Banking a Better Name."
