The league said post-campaign research from the September campaign shows an 8% rise in awareness in Florida and a 6% rise in Alabama.
Thanks to last year’s Bank Transfer Day, co-op ad campaigns, conducted by state leagues, are getting a major boost this spring with spruced-up ventures under way across the South and the Midwest.
Mississippi begins push this week, while Indiana and Kentucky plan launch of "iBelong" campaign licensed from PCUA.
Bank customers turning to CUs as bank fees rise.
In a new branding pitch aimed at a youthful demographic, the League of Southeastern Credit Unions has launched a $1.3 million TV, radio and viral co-op campaign with a switch message.
Focuses on message: "Credit Unions: We're Giving Banking a Better Name."
The League of Southeastern Credit Unions is stepping up its efforts to reach a youthful audience in 2011 by launching a $2.1 million image campaign next April under the tagline "Credit Unions, We're Giving Banking a Better Name."
In an aggressive new bid to reach Gen X, the League of Southeastern Credit Unions announced this week it is launching a $2.1 million image campaign next April under the tagline, "Credit Unions, We're Giving Banking a Better Name."