Fiserv Inc. said a national survey it conducted found interest in online personal finance management outrunning actual adoption of online PFM tools.
Women now pay bills online as much as men, one of several demographic shifts noted in the latest online banking and bill pay survey conducted for Fiserv Inc.
As online bill paying has gone mainstream in the past decade, it's no longer the domain of younger, middle-income, tech-savvy men, according to an annual national survey sponsored by Fiserv Inc.
Fiserv recently announced a new online banking product that integrates online banking with personal financial management tools.
To help financial institutions break down the barrier to Gen Y, two companies have conducted studies and research on the wants and needs of this heavily sought after generation.