After consistently beating out large banks in customer online banking satisfaction, credit unions are lagging behind them for the first time.
A new series from the Georgia Department of Banking and Finance addresses the role of boards of directors at credit unions and banks.
If I were head of marketing at a credit union, “Purveyors of the American Dream” would be the institution’s tagline. It’s simple. It conveys what the financial institution can do for its members.
ForeSee Results reports strong satisfaction for both banks and credit unions but says banks showed surge.
Consumers again are more satisfied with credit unions than banks when it comes to online banking, and overall they trust them more, according to an annual research report.