final product

• Sunmark Crowd Sources for New Website Design

  By Marc Rapport  |  May 20, 2013

  Sunmark Federal Credit Union turned to the world of the social Internet to help the New York credit union upgrade its online presence.

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  Sunmark Crowdsources for New Website Design

  By Marc Rapport  |  May 14, 2013

  Sunmark Federal Credit Union turned to the world of the social Internet to help the New York credit union upgrade its online presence.

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  Art for Ent's Sake

  By Marc Rapport  |  May 9, 2013

  Art students craft 10-foot show of "Unity' for Ent FCU at Colorado Springs campus.

• Among Six Types of Failure, Only a Few Help You Innovate

  June 28, 2011

  In our counterintuitive embrace of failure, we may be conflating different kinds of failure, and doing so at some risk. Here's a guide to failing right.

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  Marketers Urge CUs to Appeal to Consumers’ Emotions

  By Myriam DiGiovanni  |  June 13, 2011

  Never underestimate the power of an emotionally appealing marketing campaign.

• Onsite Coverage: MAC Attendees Advised to ‘Fail Fast and Fail Cheap’

  By Myriam DiGiovanni  |  June 2, 2011

  SAN FRANCISCO — MAC 2011 Annual Conference attendees were told to “fail fast and fail cheap" when testing marketing ideas.

• Obama, Denouncing 'Tricks' and 'Traps,' Signs Reg Overhaul Bill

  By Claude R. Marx  |  July 28, 2010

  Saying he wants a system where financial services institutions "compete on price and quality, not on tricks and not on traps,"