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Marketing Budgets Call for Pinpoint Priorities

By Peter Strozniak | February 13, 2013

How credit unions spend their marketing dollars is not entirely based on targeting specific demographics, analyzing reams of data or interviewing focus groups.
Guest Opinion: Bring on the Marketing Challenges

By Bo McDonald | February 13, 2013

Doing more with less. You’ve heard the old cliché. It’s never been truer than in the last several years for credit union marketers.
Cyber Loafing Drains Productivity: Study

By Peter Strozniak | February 12, 2013

Younger set doesn't care if Big Brother, or anyone else, is watching.
Facebook Users Found Taking a Break: Pew

By Marc Rapport | February 11, 2013

Hundreds of millions of Americans use Facebook, but many are taking a break, new research shows.
Quit Messing With Twitter and Stop DDoS Attacks: Editor/Publisher's Column

By Sarah Snell Cooke | February 6, 2013

DDoS attacks have been confirmed that have taken down two credit unions and several large banks’ websites. It’s been proven our entire financial system is vulnerable. While stealing personal information doesn’t seem to have been at play, this is a critical concern for the entire financial services industry.
Credit Unions Urged to Ply Big Data

By David Morrison | February 6, 2013

Card management consultants working with a payment processing CUSO and association are working to convince credit unions to look more deeply into their card members data to help the credit unions improve their card portfolio management decisions.
6 Next-Generation Firewall Policy Tips

By Sam Erdheim | February 5, 2013

Here are some things to keep in mind while securing the perimeter in the "Application Age."
5 Marketing Action Items for 2013

By Myriam DiGiovanni | February 4, 2013

Here are five marketing, website, branding and branching ideas that credit unions need to keep in mind for the year ahead.
Big Data: The Management Challenge

By Stuart R. Levine | February 4, 2013

Big Data has entered the business vernacular. Credit union managers need to know what it means and what it can do.
CUs Are Urged to Ply Big Data: Print Preview

By David Morrison | February 1, 2013

This in-depth look at how Big Data can help the cards portfolio is a preview from next week's print edition.