“What's the expected ROI on that?” I remember hearing those words in my first marketing job in the credit union industry nearly 20 years ago. Back then, that question was usually asked in response to a direct-mail campaign or a series of print ads.
One Friday, about a year ago, the $1 billion Eli Lilly Federal Credit Union in Indianapolis, sent an email product newsletter to members that promoted a mortgage refinancing.
The internet changes the structure of the economy.
Like it or not, it's become clear that the internet has forever transformed the traditional economic basics.
See a round up of the latest credit unions and industry organizations to join the national ALS Ice Bucket Challenge.
It's an all-request editor's column from Publisher/Editor-in-Chief Sarah Snell Cooke.
This is the second of a two-part series on the business and legal ramifications on the bitcoin virtual currency.
Watch videos of credit unions, industry organizations and vendors join in the viral fundraising trend.
How credit unions can understand and manage the compliance risks related to their advertising.
Will CU Times Trailblazer Award winners, The Cooperative Trust and CU Water Cooler editors take on the challenge?