Erin Steffen

  • Co-Op Trust: Cutting Edge Can Be Found in a Tech Focus

    In last month’s Cooperative Trust column, Erin Steffen’s message was clear: Don’t be afraid to up sell your products to members, and start considering technology channels as critical components of your service. [See CU Times, April 4, page 17.]

  • Sales, Tech Equal Convenience and Growth: Guest Opinion

    The credit union industry has made excellent member service a cornerstone of our business model. For current credit union members, this approach seems to have worked; according to a Filene study, credit unions outperform banks for member/customer satisfaction.

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