earned media

Leveraging Social Media, CUNA Launches ‘Unite for Good’

By Heather Anderson | March 6, 2013

WASHINGTON — CUNA President/CEO Bill Cheney unveiled a new strategic vision during the opening session of the trade’s Governmental Affairs Conference on Feb. 28. Cheney said CUNA hopes to leverage the “Unite for Good” campaign into social media and earned media coverage that will distill the thousands of individual credit...
Becker Optimistic

By Claude R. Marx | January 16, 2012

ARLINGTON, Va. — Despite an uncertain economy, aggressive regulators and myriad other challenges, there is a great deal for credit unions to be happy about, NAFCU President/CEO Fred Becker said at the Jan. 9 meeting of the Metropolitan Area Credit Union Management Association.
On-Site Coverage: Becker Optimistic About Health of CU Industry

By Claude R. Marx | January 10, 2012

Despite many obstacles, there is plenty for credit unions to be happy about, according to NAFCU President Fred Becker.

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