e-marketing

  • San Filippo Joins CU Times

    John San Filippo, industry journalist and former Symitar marketer, will cover technology and business development.

  • Want to Differentiate? Create Value

    Pick up any current best-selling marketing book, and you’ll find a section on product differentiation.

  • Kansas City CUSO Takes it Beyond Marketing: Online Only

    Since 2003, Beyond Marketing LLC has been helping shift the general marketing assumptions – one credit union and CUSO at a time.

  • Guest Opinion: Personal Touch Taps the Soul

    I have had the extraordinary privilege of building relationships with credit union marketing professionals across the country in credit unions that fall into all asset categories and fields of membership. Hundreds of conversations have taken place during which the challenges associated with credit union marketing have been discussed, debated, and...

  • Postage Hike Is On Deck

    As credit unions wait with bated breath for a Senate vote on raising the MBL cap, the chamber will likely first address changes to the United States Postal Service that could impact credit union budgets and compliance.

  • Northeast

    Dover Federal Credit Union, Dover, Del., hired Lynne Schwab Schaefer in January as vice president of business services. The new division will provide the Delaware business community with lending and deposit options. Schaefer brings over 20 years of diverse banking experience, most recently with WSFS Business Banking, to her new...

  • Belvoir Federal CU Lures a Thousand Members With Its Web Hunt Game

    An interactive Web hunt game has helped Woodbridge, Va.-based Belvoir Federal Credit Union spread the word about how it can help locals.

  • Investors Provide $85 Million in Notes to Fuel CUNA Mutual Growth

    Building capital for future projects, CUNA Mutual Group said it has entered into an agreement with institutional investors to issue $85 million in fixed-rate, 20-year surplus notes.

  • More Acquisitions in Store for CUNA Mutual

    With $85 million in newly-raised capital, CUNA Mutual Group has its sights set on more acquisitions adding to the 401(k) provider and crop insurer companies it bought in 2009.

  • E-Statement Market Matures, Offers 'Whale' of a Savings

    "Last year our members saved about 60 tons of paper using electronic statements. That's the equivalent of two average-sized gray whales," said Teresa Halleck, president/CEO of The Golden 1 Credit Union in Sacramento.

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