Pick up any current best-selling marketing book, and you’ll find a section on product differentiation.
Since 2003, Beyond Marketing LLC has been helping shift the general marketing assumptions – one credit union and CUSO at a time.
I have had the extraordinary privilege of building relationships with credit union marketing professionals across the country in credit unions that fall into all asset categories and fields of membership. Hundreds of conversations have taken place during which the challenges associated with credit union marketing have been discussed, debated, and...
As credit unions wait with bated breath for a Senate vote on raising the MBL cap, the chamber will likely first address changes to the United States Postal Service that could impact credit union budgets and compliance.
Dover Federal Credit Union, Dover, Del., hired Lynne Schwab Schaefer in January as vice president of business services. The new division will provide the Delaware business community with lending and deposit options. Schaefer brings over 20 years of diverse banking experience, most recently with WSFS Business Banking, to her new...
An interactive Web hunt game has helped Woodbridge, Va.-based Belvoir Federal Credit Union spread the word about how it can help locals.
Building capital for future projects, CUNA Mutual Group said it has entered into an agreement with institutional investors to issue $85 million in fixed-rate, 20-year surplus notes.
With $85 million in newly-raised capital, CUNA Mutual Group has its sights set on more acquisitions adding to the 401(k) provider and crop insurer companies it bought in 2009.
"Last year our members saved about 60 tons of paper using electronic statements. That's the equivalent of two average-sized gray whales," said Teresa Halleck, president/CEO of The Golden 1 Credit Union in Sacramento.
For The Golden 1 Credit Union in Sacramento, Calif. e-statements offer not only a selling point to environment conscious California residents, but saved the credit union more than $1 million in paper and postage last year.