digital media

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  Marketing Budgets Call for Pinpoint Priorities

  By Peter Strozniak  |  February 13, 2013

  How credit unions spend their marketing dollars is not entirely based on targeting specific demographics, analyzing reams of data or interviewing focus groups.

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  CUNA Mutual to Reshape Insurance

  By Michelle A. Samaad  |  October 31, 2012

  When CUNA Mutual Group set out to shake up a program that had grown a bit disjointed, the company went straight to members and credit unions to gather feedback on what changes needed to be made.

• Atlantic Financial Adds ACI as SEG

  By Marc Rapport  |  October 3, 2012

  Approximately 2,800 potential new members for Maryland credit union from American Career Institute's eight locations.

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  California/Nevada League Reorg Scores Former WesCorp COO Tony Kitt

  By Peter Strozniak  |  September 27, 2012

  Kitt hiring among long list of personnel changes, additions following recent shakeup at combined leagues.

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  Marketing Put to the Test in Post-Recession World

  By Myriam DiGiovanni  |  March 4, 2012

  With the economy creating new norms, marketing departments have had to adapt accordingly.

• Social Media Serves Up the Good, the Bad and the Exciting

  October 20, 2010

  Social media isn't just for kids anymore. It has become mainstream and we receive more questions about it from our advisers each year.