Sharon Cook uses big data to communicate effective messages to members at the right times.
AUSTIN, Texas – CU Water Cooler introduces two new services for credit unions.
See what your credit union peers have planned to boost loan volume in the fourth quarter.
Learn 3 ways you can fine-tune your insurance program to maximize noninterest income and meet member expectations.
This Opinion piece examines the premise, as stated in an IBM white paper, that "chief data officer is in everyone's job description."
Lights, cameras add high-tech action to credit union marketing possibilities.
We continue to address foundational ways to increase leadership capacity by focusing on mission, ethics and values and innovation. Combined with effective strategic communication, leaders establish trust, engagement, accountability and collaboration with employees and build strong relationships with customers and members.
How credit unions spend their marketing dollars is not entirely based on targeting specific demographics, analyzing reams of data or interviewing focus groups.
When CUNA Mutual Group set out to shake up a program that had grown a bit disjointed, the company went straight to members and credit unions to gather feedback on what changes needed to be made.
Approximately 2,800 potential new members for Maryland credit union from American Career Institute's eight locations.