The alternately comic and sad episode over credit union marketing ended in early October with a whimper rather than a bang. And, reliable sources said no custard pies were thrown during negotiations.
An Oct. 5 settlement arising out of the showdown between the $600 million Vermont State Employees Credit Union and its state regulator over use of the word “bank” in advertising leans in the credit union’s favor.
Settlement allows for form of the word.
The Vermont clash over the words “bank” or “banking” widened last week as CUNA, two state leagues and credit union executives weighed in.
Vermont clash over “bank” and “banking” widened Wednesday as CUNA, two state leagues and a New Jersey credit union weighed in.
Palmetto State credit union's attorney asks Vermont regulator to ensure trademarked "Every Day is Bank Transfer Day" is protected.
The banking industry’s longstanding effort to deter or prevent credit unions from using the words “bank” and “banking” in advertising was advanced to a new plateau last week with a proposed cease and desist order placed by the state’s top regulator on the $600 million Vermont State Employees Credit Union.
State regulator calls for cease and desist order.
Association of Vermont Credit Unions asks state regulator to relent on order, saying "consumers use the term to describe what they're doing" not where.
State banking commissioner cites 1969, 2006 laws in cease-and-desist order against Vermont State Employees Credit Union.