This Opinion piece looks at using data analytics to increase card marketing effectiveness.
Just when it might become more important than ever to be able to track the interchange that debit transactions generate for credit unions, many, if not most, may have not begun to uncover their debit programs’ bottom lines.
A new policy and fee structure from Visa are having a significant impact on the already complicated debit interchange market and, in some cases, are making that market more difficult for credit unions to navigate, according to payments executives.
Too many merging credit unions disregard credit and debit card portfolios in their merger negotiations and preparations and this can result in needless expense and member problems, according to credit union and CUSO executives.
Saugus Financial Insurance Agency, LLC, Saugus, Mass., welcomed as president Jeanne Grant, successor, longtime associate and daughter of