A successful retail program can also breed loyalty, boosting all areas of the business.
Small credit union CEOs share their tips to boost to the bottom line.
As credit unions across the country gear up for another year of new marketing campaigns, CU Times asked experts what the top marketing trends in the credit union industry will be in 2015. The experts also offered marketing advice, tips and ideas.
The Kansas Credit Union Association is launching a new leadership program in February to prepare up-and-coming credit union professionals for senior executive positions.
Read what marketing professionals say will be the top trends of 2015.
Dave Adams, president/CEO of the Michigan Credit Union League & Affiliates, said any speculation that CUNA Mutual Group is planning to cut revenues to the state leagues and their league services corporations, is “completely false.”
Credit unions in Iowa and Nebraska that offered health insurance to members through a failed exchange will not experience any service interruptions, Jim Niederhauser, Iowa Credit Union League vice president of member services, told CU Times.
Many of the financial challenges facing credit unions in 2015 are carrying over from 2014 and earlier.
Read about new hires, promotions, honors, board elections and other credit union career news in this week's People.