Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
Unity One Credit Union's new Spank Free banking campaign is taking a no-holds-barred approach against banks.
Speed is the common denominator when shoppers hit dealer lots for quick financing.
Objective measurements to quantify marketing life effects a focus of research from CUNA group.
In the constant bid for growth, it may help to work on building and reinforcing a strong foundation before chasing the next new thing.
Piece aims to dispel what it calls myths and misunderstandings about marketing at credit unions.
Washington and Texas credit union executives cop top honors this year.
Sean McDonald announced the launch of the Credit Union Business Development Academy.
The success of BECU’s viral University of Washington gold debit card campaign is not necessarily a cue for every credit union.
The latest white paper from the CUNA Marketing & Business Development Council shines a light on youth marketing.