Crystal Long

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  GECU Launches New Website With Local Look

  By Marc Rapport  |  February 20, 2013

  El Paso scenic icons, and people, help make new site tick.

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  CEO Talent Pool Is Shrinking Due to Specialization

  By Natasha Chilingerian  |  January 31, 2012

  The $1.7 billion GECU of El Paso, Texas, just selected GECU Executive Vice President and Chief Operating Officer Crystal Long to succeed President/CEO Harriet May following her retirement on March 31. Meanwhile, the $5 billion, Palo Alto, Calif.-based First Tech Credit Union is saying goodbye to President/CEO Benson Porter, who...

• Editor’s Column: Women Executives Key to the Success in Succession Planning

  By Sarah Snell Cooke  |  January 16, 2012

  Every year new executives coming in and “more mature” ones retiring and it seemed like 2011 had more than its share. The turnover has plusses and minuses. Of course some credit unions could use the fresh blood while others are losing solid leaders. The industry must ensure a strong, fresh...

• Editor's Column: Women Executives Key to the Success in Succession Planning

  By Sarah Snell Cooke  |  January 13, 2012

  With prominent retirements, now's the opportunity.

• Long to Succeed May as President/CEO at GECU

  By Andrew Corselli  |  December 21, 2011

  GECU announced that Crystal Long will be the new president/CEO of GECU, succeeding Harriet May.