The age of advertising is safely behind us. Members are overwhelmed by too many marketing messages, and have learned to tune it all out. However, don’t take that as a suggestion to reassign your credit union’s marketing staff to the teller line.
One of the most intriguing concepts in understanding and marketing to Gen Y – and who doesn’t want a younger membership – is that they don’t like to be sold to. In fact, in our world of information overload and marketing-clogged brain cells, no age group is really all that...
Sure, there are challenges, but overall, this may be a great time to be a credit union marketer.
Here are 10 tips on how to cut through the clutter and become a trusted resource your members can count on.
The importance of staying true to one’s brand, was recently made painfully clear with the fallout from U.S. Senate Federal Credit Union’s targeted loan ad featuring a buxom blonde’s cleavage.