Columbus, Ohio, credit union parades a life-size piggy pank to make its point.
Columbus, Ann Arbor credit unions plan competing donation drives as big game approaches.
While the Ohio State Buckeyes and their longstanding rivals, the University of Michigan Wolverines
Credit unions with branches on college campuses are in a unique position to attract new Gen Y members. But proximity alone doesn't guarantee a relationship. Getting students through the door takes ingenuity-and is not without challenges.