Don’t be so quick to write off sales as a dirty word, said Sean McDonald, president of Your Full Potential and chairman of CUNA’s marketing/business development council.
I have had the extraordinary privilege of building relationships with credit union marketing professionals across the country in credit unions that fall into all asset categories and fields of membership. Hundreds of conversations have taken place during which the challenges associated with credit union marketing have been discussed, debated, and...
Credit union business development used to be all about developing relationships with and acquiring new members from Select Employee Groups. That isn’t the case anymore.
Sean McDonald announced the launch of the Credit Union Business Development Academy.