Credit Union Business Development Academy

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  Growth: Sales Is a Not a Four-Letter Word

  By Myriam DiGiovanni  |  November 21, 2012

  Don’t be so quick to write off sales as a dirty word, said Sean McDonald, president of Your Full Potential and chairman of CUNA’s marketing/business development council.

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  Guest Opinion: Personal Touch Taps the Soul

  By Sean McDonald  |  May 7, 2012

  I have had the extraordinary privilege of building relationships with credit union marketing professionals across the country in credit unions that fall into all asset categories and fields of membership. Hundreds of conversations have taken place during which the challenges associated with credit union marketing have been discussed, debated, and...

• Credit Unions Redefining the Art of Business Development

  By Sean McDonald  |  April 24, 2012

  Credit union business development used to be all about developing relationships with and acquiring new members from Select Employee Groups. That isn’t the case anymore.

• McDonald Announces Launch of CU Business Development Academy

  By Andrew Corselli  |  February 23, 2012

  Sean McDonald announced the launch of the Credit Union Business Development Academy.