In last month’s Cooperative Trust column, Erin Steffen’s message was clear: Don’t be afraid to up sell your products to members, and start considering technology channels as critical components of your service. [See CU Times, April 4, page 17.]
The Cooperative Trust is looking for 15 young credit union leaders to crash CUNA’s America’s Credit Union Conference for the first time.
Fostering connections, whether among young professionals, college students, fellow staffers or members has been what drives Lisa Totaro, marketing associate at Sunmark Federal Credit Union.
The credit union industry has made excellent member service a cornerstone of our business model. For current credit union members, this approach seems to have worked; according to a Filene study, credit unions outperform banks for member/customer satisfaction.
A group young credit union professionals have been gearing up to crash CUNA’s Governmental Affairs Conference again this year.
Before attracting younger members, you need to educate them on why they should join your credit union, which was one of the main goals for 2012 at my credit union.
Consumers have been conditioned to have a “what’s next?” mentality when it comes to new product launches and technology improvements. They’re often not even aware they needed the latest gizmo, but it quickly moves to something they can’t live without.
Two years ago, a group of young people who dubbed themselves the Crash Network pushed their way onto the credit union scene at CUNA’s GAC conference.
Two years after "crashing" the GAC, name change reflects maturity as "change agents." Find out more in this article from next week's print edition.