"The harder I work, the luckier I get,” said Matt Vance, marketing and community manager at Bellingham, Wash.-based Industrial Credit Union. He has lived by those words since hearing them during an open session at a Crash event he helped coordinate for Mountain West Credit Union Association.
I became interested in credit unions and cooperatives because they are business models that promote economic justice. I was looking for alternative to the traditional banking system that today appears solely to focus on profits over people.
While most people think of logos, taglines and corporate colors, they are not solely what a brand truly is. Your brand is the trust members place in your credit union. An exceptional experience and promise of trust is what your brand should be delivering at every interaction.
The first Not for CEOs event was videotaped live at the CUNA GAC Conference in March 2012 in Washington.
In last month’s Cooperative Trust column, Erin Steffen’s message was clear: Don’t be afraid to up sell your products to members, and start considering technology channels as critical components of your service. [See CU Times, April 4, page 17.]
The Cooperative Trust is looking for 15 young credit union leaders to crash CUNA’s America’s Credit Union Conference for the first time.
Fostering connections, whether among young professionals, college students, fellow staffers or members has been what drives Lisa Totaro, marketing associate at Sunmark Federal Credit Union.
The credit union industry has made excellent member service a cornerstone of our business model. For current credit union members, this approach seems to have worked; according to a Filene study, credit unions outperform banks for member/customer satisfaction.
A group young credit union professionals have been gearing up to crash CUNA’s Governmental Affairs Conference again this year.
Before attracting younger members, you need to educate them on why they should join your credit union, which was one of the main goals for 2012 at my credit union.