That young demographic is the focus of this report, the latest in our series of exclusive offerings from the Filene Research Institute.
If Chris Wolgamott had his way, every young professional would make time to shake the hand of their CEO.
Generally speaking, while women are avid users of technology, they tend to be underrepresented in the field.
These credit union leaders are taking a byte out of the stereotypes and making their mark in the credit union technology space.
Take a moment to think about the last marketing campaign your credit union ran. Who was your target audience?
If James Marshall has his way, in the next few years, The Cooperative Trust will not only be self-sustaining but also known as the resource for those under age 35, not just in the U.S. but worldwide.
For Anne Legg, senior vice president business strategy and innovation at marketing branding firm Third Degree Advertising, the glass is not only half full but it sparkles.
The Cooperative Trust and Filene Research Institute announced last week that James Marshall has joined the trust as its leader. Marshall succeeds Brent Dixon, who founded the trust in 2010 as Filene’s young adult adviser and led it over the past three years.
Just because a product sounds cool, doesn’t mean you need it. You know your latest credit card that gives 3% cash back for grill purchases? It’s probably great for a certain segment, but unless you’re CEO of Grillmasters FCU, it is unlikely to appeal to few people in your field...
Marshall succeeds founder and Filene Research staffer Brent Dixon at helm of young leadership program.