Take a moment to think about the last marketing campaign your credit union ran. Who was your target audience?
If James Marshall has his way, in the next few years, The Cooperative Trust will not only be self-sustaining but also known as the resource for those under age 35, not just in the U.S. but worldwide.
The Cooperative Trust and Filene Research Institute announced last week that James Marshall has joined the trust as its leader. Marshall succeeds Brent Dixon, who founded the trust in 2010 as Filene’s young adult adviser and led it over the past three years.
Just because a product sounds cool, doesn’t mean you need it. You know your latest credit card that gives 3% cash back for grill purchases? It’s probably great for a certain segment, but unless you’re CEO of Grillmasters FCU, it is unlikely to appeal to few people in your field...
For Anne Legg, senior vice president business strategy and innovation at marketing branding firm Third Degree Advertising, the glass is not only half full but it sparkles.
Marshall succeeds founder and Filene Research staffer Brent Dixon at helm of young leadership program.
For Stacie Wyss-Schoenborn, vice president of member solutions at BECU, the term status quo simply isn’t in her vocabulary.
Connecting with young entrepreneurs just one of the benefits of volunteering, Cooperative Trust founder says.
Do you get nervous talking in front of large crowds? Introducing yourself to strangers? Or promoting your strengths to others? If so, you are not alone.
Young professionals are becoming a key demographic driving the bottom line of a credit union.