Read a first-hand account of GAC from a crasher's perspective.
Young adults are considered the target market and they're high on the agenda of most credit unions, which is the future of our consumer base and our lending portfolios. By targeting young adults and generating loyalty, credit unions can create a lasting and profitable relationship with this growing demographic.
The Cooperative Trust seeks young professionals with limited funds, unlimited enthusiasm.
That young demographic is the focus of this report, the latest in our series of exclusive offerings from the Filene Research Institute.
If Chris Wolgamott had his way, every young professional would make time to shake the hand of their CEO.
Generally speaking, while women are avid users of technology, they tend to be underrepresented in the field.
These credit union leaders are taking a byte out of the stereotypes and making their mark in the credit union technology space.
Take a moment to think about the last marketing campaign your credit union ran. Who was your target audience?
If James Marshall has his way, in the next few years, The Cooperative Trust will not only be self-sustaining but also known as the resource for those under age 35, not just in the U.S. but worldwide.
For Anne Legg, senior vice president business strategy and innovation at marketing branding firm Third Degree Advertising, the glass is not only half full but it sparkles.