Every organization hoping to increase its reach with the Hispanic market must first understand its target. Five misconceptions held by business leaders today may be hindering progress for businesses, including credit unions, looking to serve Hispanics.
Serving Hispanic members requires more than counting surnames and offering bilingual call center reps.
Last month, the U.S. Senate introduced an immigration reform bill that proposed a complete overhaul to the country’s immigration system. Although a vote is likely several months away, credit union leaders would do well to begin paying attewwwwntion now as passage of immigration reform will undoubtedly impact them.
Coopera said topics will include a look at the changing needs of immigrant members, cultural differences, strategies and products and services.
Report says opportunities abound to serve under served market.
Coopera will help the credit unions identify outreach opportunities and create affordable banking alternatives for Hispanic members.
LAS VEGAS — The stated theme of this year’s California/Nevada Credit Union Leagues’ annual meeting was “right here, right now”—but the sense in the halls of the Mirage where the event was held was more poignant. That sense was simply that the credit unions in these two states, both devastated...
MBL update, demographics are destiny, EMV coming at you, and more.
Affiliates Management Co., Coopera’s parent company, announced that Miriam De Dios is Coopera’s new chief executive officer.
De Dios, founding vice president of Coopera, takes over CEO role from the late Warren Morrow.