Credit unions often sabotage their noninterest income potential by undercutting the market or ignoring outside business models.
As credit unions across the country gear up for another year of new marketing campaigns, CU Times asked experts what the top marketing trends in the credit union industry will be in 2015. The experts also offered marketing advice, tips and ideas.
Read what marketing professionals say will be the top trends of 2015.
Pros and cons of serving illegals, Millennials and CUs with high ROAs generates most reader buzz.
Credit unions that act fast can capture new membership thirsty for financial services.
Every organization hoping to increase its reach with the Hispanic market must first understand its target. Five misconceptions held by business leaders today may be hindering progress for businesses, including credit unions, looking to serve Hispanics.
Serving Hispanic members requires more than counting surnames and offering bilingual call center reps.
Last month, the U.S. Senate introduced an immigration reform bill that proposed a complete overhaul to the country’s immigration system. Although a vote is likely several months away, credit union leaders would do well to begin paying attewwwwntion now as passage of immigration reform will undoubtedly impact them.
Coopera said topics will include a look at the changing needs of immigrant members, cultural differences, strategies and products and services.
Report says opportunities abound to serve under served market.