A Web-based loan lead generation system has netted the $76 million First Eagle FCU in Owings Mill, Md., more than $690,000 in new loans in its first few months, the credit union said.
The $76 million First Eagle FCU in Owings Mills, Md., said it has generated more than $690,000 in loans through its new lead generation system.
A marketing tool wrapped around a calculator on its website helped the $690 million Congressional Federal Credit Union generate just more than $1 million in new loans in eight weeks.
Congressional FCU uses Web tool to offer members quick calculations of savings for switching.
The $1.6 billion Georgia's Own Credit Union is expanding the reach of its branch and ATM locator solution for members using the mobile channel.
Monetizing social media-getting some business out of all that face time on Facebook, in particular-has been something that credit unions have been looking to do ever since the new communications channels became a fact of life.