A Birmingham, Ala. credit union, the $320 million Legacy Community FCU, has taken the Good Samaritan label to heart this month and over a six-week period did a full-blown give-away of products and services including 2,700 gallons of discounted gas.
The president/CEO of a Kalamazoo, Mich. credit union said a decision made in November to get back into card issuance has turned out to be prudent and has been generating media coverage.
The new credit card legislation has helped pushed credit unions in the national media spotlight.
Credit unions in Indianapolis and New Orleans geared up for their teams' Super Bowl match-up with a mix of creativity and style.
The $8.5 billion BECU of Seattle cited recently as a favored financial institution in the media and Congressional focus on big bank practices is prepping for a February marketing campaign tapping into the "mad as hell" sentiment.
Through ads, Internet postings and public statements, credit unions nationwide were enjoying the public rant against big banks last week highlighted in congressional hearings and in myriad network and cable TV news shows
From Vermont to California, credit unions spotlighted by the national media in the current anti-big bank furor are expressing newfound delight this week at their safe-haven status.
Credit unions wrapped up last year with a slew of mainstream media financial experts talking them up as an alternative to banks.
The recent surge in favorable coverage of credit unions by the national media triggered a new ad buy by a Denver CU that mentions New York Internet publisher and blogger Arianna Huffington.